In the world of Internet marketing, unfortunately there are some unethical money-hungry con artists ready to prey on your ignorance. They know you’re new, and they know you won’t realize you’ve been suckered until it’s too late.
So how does a newcomer to Internet marketing safeguard his or her pockets from the greedy, self-indulgent scams of an unscrupulous marketer or rather, sharketer? First, you want to do a bit of background research.
If you land on a page where someone has recommended a course or tool that you feel will help accelerate your Internet marketing earnings, don’t buy on impulse. You might regret it later and have to ask for a refund, or absorb the cost if no guarantee is offered.
Google can be your friend here. Type that marketer’s name into the search engines and see if there are any negative reports. But beware! One of the most common affiliate pre-pitches is to promote a product by using the “scam” keyword approach initially and then build the product up with the detailed review to make a sale for themselves.
You may see about 5 page’s worth of links if you type in [marketer's name] and scam, but that doesn’t necessarily mean they’re real scam accounts. Always read the pages with care.
You also need to know that practically every marketer has a disgruntled customer. Some people get angry if their download link doesn’t work and they don’t get a response within 30 minutes, late on a Sunday night. Others intentionally try to sabotage the competition by posting false negative reviews online.
You should be able to find at least as much positive endorsements as you do bad ones. If not, it might be best to exercise caution.
Never rely on a marketer’s own claims alone to make your buying decision. And if you find them in a forum, don’t think that just because they have the highest post count, it means they’re the best marketer.
Get personal recommendations from other marketers or customers whenever possible. If you want to find out who has the best affiliate marketing guide, for example, then you can ask around in a forum to find out. A recommendation from a marketer you already trust can usually be counted on, because if they provide you with a poor product recommendation, it tarnishes their own reputation, too.