If you haven’t yet heard this phrase, information overload, you will soon – because it happens to the majority of new Internet Marketers at some time or another. To be able to avoid information overload you need to first understand what it is.
Information overload is when you simply have too much to learn – so much that you feel overwhelmed, frustrated, and more confused than before you had help. It happens easily with this industry because there are so many options you have – an endless array of opportunities. You can be a product owner and an affiliate at the same time.
You can use article marketing, social marketing, or pay per click campaigns. You’re new, you may not know much about any of the above, and suddenly you’re thrust into an environment where everyone’s opinions differ and you don’t know where to start!
The first thing to do is calm down and take some of the pressure off of yourself. All of this information you need to digest isn’t going anywhere. It’s going to be here tonight, next week, and a year from now so this is how to avoid information overload.
Don’t invest in a guide about Google AdWords, another about Squidoo, and one about Private Label Rights all at the same time. There’s an old saying, “How do you eat an elephant?” Answer: One bite at a time. Internet marketing is your elephant and you have to choose whether you want to start with the ear, the foot, or the tail section first.
It doesn’t matter if you start out learning about social marketing before you know the ropes of article marketing, for example. The point is that you’re educating yourself and putting that knowledge to work for you. As long as you start somewhere and then actually apply that insight to a method of making money, you’re on the road to success! Execution is everything.
However, there are a few things that will not make sense to learn before others. If you have no money to start with, then don’t buy (or even download for free) a guide about pay per click marketing. Stay focused and start with something you can do. You also may not want a 5000-page guide to everything all at once. You’ll probably want to invest in small, bite-sized chunks of information that you can digest and utilize before moving on. Want to start with a free blog? Get a blog guide. Launch a blog.
Then move on to whatever interests you next, such as product creation or selling on eBay – whatever floats your boat. The key is to not get stuck by having too much information and too many choices at once, so I hope you now have a good idea how to avoid information overload.